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Ullabelle's Story


Hi there,

My name's Wana and I'm the founder of Ullabelle. I'm a world travelin' craft fair enthusiast and Ullabelle is a love letter to all that I've experienced throughout my travels and fashion career.  

My fashion career started young. My family had a shoe business growing up and I'd tag along to shoe conventions as a "buyer-in-training." Fast forward 15 years and I landed myself in the merchant meetings of Gap, running photo strategy and producing shoots. Prior to Gap, I worked as a planner for Restoration Hardware's Baby and Child. Throughout it all, I'd enviously watch designers make mood boards and pick colors desperately wishing I could have that job. When my niece Zahra was born, I had such a hard time finding cute baby basics it inspired me to do something about it. I took a photo of a California sunset as my inspiration and three years later, here we are! 

It means so much that you'd trust me with your most precious belongings, your littles. Every product in our line is crafted to the highest quality and I promise you that I will never put anything on the market that I wouldn't feel comfortable with my family using. Because to me, every customer is part of my Ullabelle family and words cannot express my immense joy in seeing our products in your homes. I hope you enjoy using our products with your minis as much as I love designing them!

Thank you for being a part of all of this.

Deepest Gratitude,

Wana Azam



Thank you

Thank you

Thank you