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baby safe & mama approved
Our company is committed to only using the highest quality materials in all our items. All our products are phthalate free, bpa free, and lead free. We use certified diamond grade silicone in all our feeding sets meaning you can rest assured that all our products our food grade and non-toxic.

DESIGN YOU CAN FEEL
Baby products as artful as they are practical. Because you can love your baby and your home at the same time.
What's new

What's new

The Ullabelle Journal

Valentine’s Day Craft Ideas for the Family
Valentine’s Day doesn’t need excess. No plastic trinkets, no sugar-high chaos. Instead, it can be soft, tactile, and intentional—a slow afternoon of paper hearts, paint-stained fingers, and small h...
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Winter Wonderland: Snow Day Activities With the Kids
A Snow Day, Styled Turning Winter Weather into Something Beautiful There is something quietly cinematic about a snow day. The hush of the world outside. The softened light. The permission to slow d...
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A thoughtful, gentle guide to taking to the skies with your little one — from planning and packing to takeoff and touchdown. Flying with a baby can feel like a big milestone — equal parts excitemen...
Read moreOur customers are saying
"PERFECT. My newborn loves the soft bristle brush after a bath. She also loves the small massaging brush while shampooing In the bath. The massaging brush also helps to protect against cradle cap. Would 100% recommend to others." — BBWillard.
"MOM APPROVED. They're so cute and soft and just perfect for your newborn especially!!! I love the little things like this:) Makes it 10xs more enjoyable!!" — Monica.
"LOVED IT! I love that it comes with 3 different brushes and the one to shower them with. My daughter has very little hair so I've only used the soft brush and the silicone brush to shower her. The brush sheds but very little. So far I love it." — Ana.
As seen in
Minimalist baby goods for the modern parent.
Minimalist baby goods for the modern parent.
Minimalist baby goods for the modern parent.






















